We recently received a press release here at GQ that said something along the lines of: "Sometimes you hear of a new idea that is so obvious that you can't believe it hasn't been done before."
Without going into detail, the idea in question was, in fact, rubbish. But that doesn't mean the general principle doesn't hold true. One of the best examples of this in the past five years has been Orlebar Brown. Before starting the swimwear company back in 2007, then photographer Adam Brown was casting a critical eye around a swimming pool while on holiday when he noticed how all the men seemed to be wearing either budgie smugglers or shapeless board shorts. That is when he got the idea for a line of tailored swimwear. Initially, there were just four styles in five colours, but the brand was an immediate success - today, a whole range of holidaywear, from T-shirts to chinos, as well as the original shorts, is on offer.
To celebrate its fifth anniversary, Orlebar Brown has launched a new collection of shorts based on classic photographs of holiday scenes from the unsurpassed archive at Getty. Plus, it is holding a competition so you can get in on the act, too. Send in your favourite holiday image and a judging panel - including GQ's Creative Director Paul Solomons - will pick the best. The top prize includes a holiday from Mr & Mrs Smith plus flights from Etihad Airways and Air Berlin, with accomodation at the Sri Panwa Hotel in Phuket, as well as your winning picture printed on a limited-edition pair of OB swimming shorts as a permanent reminder of good times.
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